Shifting views on the purpose and value of a university education. Public perceptions of the university are shifting from placing value on academics to a focus on job preparation. Research shows people with higher ed degrees have higher earnings, but there is an increasingly strong narrative being pushed you don’t need a college degree to be successful in the workforce. There is a devaluing if intellectual work and an increasing emphasis on job-specific skills. This is related to a devaluing is the work of people who teach.