Tension in our daily work. We need to walk the talk. Advertising the great things we do is great, indeed, but we need to actually have space to do authentically great things. The lives of the faculty matter. Most of us didn’t come come into academia thinking we would be ‘recruiters’. Instead, we are following our own passions and find value in sharing the pursuit of those passions with the next generation. The university should be a family in which students take comfort and find their own path. We need to leave space for that evolutionary experience to occur for students, faculty, and staff.