As one of four institutions, we essentially compete for the same students. Often times students want to go to UNH because that school is closer to home for many students. We spend a lot of time and money trying to differentiate us from them. Our Cluster Model has definitely helped with that. We obtain students because they know they will have more opportunities here. Because of the way the population is now, we have more out of state than in state students. These students are harder to retain because many of them become homesick, or realize a college in their home state is less expensive. I think a Wicked Problem of this is how do we ethically retain students?